Black Momma Beverage Industry

Gin & Juice By Dre and Snoop partner with Arizona Bowl

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

Artificial Intelligence set to transform beverage industry

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

Naked Brand unveils Lower Sugar Smoothies

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 

Waterloo Sparkling Water, Guy Fieri introduce new mocktail flavors

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 

BlueTriton launches aluminum bottles for 5 brands

BlueTriton Brands, Stamford, Conn., announced the release of new aluminum bottle packaging. Five of BlueTriton’s brands will be leading the charge with the new containers — Poland Spring, Deer Park, Ice Mountain, Arrowhead and Pure Life.

Jack’s Abby Craft Lagers owners purchase Wormtown Brewing Co.

Brothers and owners of Framingham, Mass.-based Jack’s Abby Craft Lagers Jack, Eric and Sam Hendler, have agreed to purchase Worcester, Mass.-based brewery Wormtown Brewery.

Surfside canned cocktails adds 5 new flavors

The Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. The RTDs are made with premium vodka, real tea, while containing 100 calories, 2 grams of sugar and zero bubbles.

Full Circle Brewing, Crowns & Hops Brewing form strategic alliance

Full Circle Brewing Co. and Crowns & Hops Brewing Co., announced a groundbreaking strategic alliance aimed at transforming the face of the craft beverage industry. 

Fireball unveils ‘Hot Lids’ ahead of Kentucky Derby

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

Gopuff unveils Powered by Gopuff platform

Gopuff, Philadelphia, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

ZOA Energy arrives at 7-Eleven, Inc. with exclusive flavor

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.

Daily coffee consumption at 20-year high, NCA reports

The number of American adults who have had coffee in the past day has increased by 37% since 2004, putting past-day coffee consumption at its highest level in more than 20 years, according to exclusive consumer polling published by the National Coffee Association (NCA). 

White Claw campaign challenges consumers to make more meaningful connections

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

Swoon launches ‘Bestie’ campaign, unveils new look and formulation

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 

Jim Beam Kentucky Coolers introduce fresh wave of flavors

Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers. 

Molson Coors’ Happy Thursday hits shelves nationwide

Chicago-based Molson Coors Beverage Co. announced its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, now is available on shelves nationwide.

C4 unveils reformulation and We Hit Harder brand campaign

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Athletic Brewing Co. to release documentary ‘Inches to Miles’

Athletic Brewing Co., Milford, Conn., and San Diego, announced the launch of its second documentary film: “Inches to Miles.”

Functionality fuels natural, organic innovations at Natural Products Expo West

Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 12-16 at the Anaheim Convention Center.

Muscle Milk unveils plant protein lineup, new campaign

Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.

White Claw introduces ready-to-drink tequila beverage

Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors — without added sugar and 100 calories in each can. 

PepsiCo reaches 2025 goal on water-use efficiency in high water-risk areas

PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.

Sazerac signs deal to acquire BuzzBallz LLC

Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.

PepsiCo unveils bubly burst sparkling water lineup

Purchase, NY-based PepsiCo once again is shaking things up in the sparkling water category with a brand-new product: bubly burst.

Essentia launches first-ever flavored, functional water

Essentia Water is taking hydration to the next level with all-new Essentia Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep consumers hydrated while pursuing their goals, it says.

Bell's Brewery gears up for another Oberon Day

In Michigan — and much of the Midwest — the citrusy ale signifies the sunnier days ahead. Oberon Day has become an official state holiday in Michigan.

Liquid Death closes $67 million in strategic financing

Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.

McBride Sisters SHE CAN Fund unveils 2024 initiatives

McBride Sisters SHE CAN Fund, the philanthropic arm of the renowned wine company dedicated to advancement of women in the wine industry and beyond, announced its initiatives for 2024. 

International Delight to give away REESE’S Iced Coffee cans

International Delight, a brand of Danone North America, Broomfield, Colo., is turning Daylight Saving Time into “Delight Saving Time” by unveiling new REESE’S Iced Coffee cans and giving consumers the chance to try them for free.

Readers name their favorite new product for January

The readers of Beverage Industry have selected their favorite new product released in January and the results are out.