Loading... Please wait...

Black Momma Beverage Industry

Heineken partners with ‘The Late Late Show with James Corden’

Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar. 

Readers name their favorite beverage of April

As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.

Breakthru Beverage, Samson & Surrey announce alignment

Craft spirits specialist Samson & Surrey (S&S), Miami, announced a new national alignment with wholesale beverage distributor Breakthru Beverage Group, New York. 

Miller Lite, Chef Aaron Sanchez partner for summer campaign

Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season. 

Jack in the Box introduces signature Coca-Cola Freestyle beverage

Jack in the Box, San Diego, unveiled its new signature beverage: Jumpin’ Jack Splash. 

Reyes Holdings, The Coca-Cola Co. announce letter of intent

Reyes Holdings LLC, Rosemont, Ill., announced that it has reached a new letter of intent with Atlanta-based The Coca-Cola Co. for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.

White Coffee partners with Jim Beam Bourbon for new coffees

Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.

7UP, Trisha Yearwood partner to create new recipes

7UP, a brand of Plano, Texas-based Dr Pepper Snapple Group, announced its partnership with Trisha Yearwood, the three-time Grammy Award-winning country star, New York Times best-selling cookbook author and host of the Emmy-winning “Trisha's Southern Kitchen” on Food Network.

Pabst opens new craft brewery, beer garden
The Pabst Brewing Co., Los Angeles, announced the official opening of Pabst Milwaukee Brewery, the company’s first craft brewery. A firkin keg tapping and blue ribbon-cutting ceremony took place April 12 with Milwaukee Mayor Tom Barrett, Milwaukee County Executive Chris Abele, Pabst Chairman Eugene Kashper and Pabst Chief Executive Officer Simon Thorpe.

NWNA names new CEO
Nestlé Waters North America (NWNA), Stamford, Conn., announced that Fernando Mercé has been named president and chief executive officer of the company. He assumed the position May 1.

Lithium Technologies releases State of Social Engagement Report

San Francisco-based Lithium Technologies released the “State of Social Engagement 2017,” its annual study that examines whether brands are using social to effectively engage with consumers. 

Coca-Cola, Dollar General team up for military campaign

In celebration of Coca-Cola Day (May 8) and during May’s Military Appreciation Month, Dollar General, Goodlettsville, Tenn., announced that it is teaming up with Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., on a new Share a Coke patriotic can series honoring service members, veterans and their families.

Red Bull releases summertime limited release

In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist. 

Folgers, Chris Young announce winners of jingle contest

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., partnering with Grammy-nominated country music star Chris Young, announced the winner for its 2017 Folgers Jingle Contest. 

Heineken announces sponsorship of ICC matches in the US

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.

SpikedSeltzer expands nationally

SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.

PepsiCo releases Lemon Lemon in time for summer

With summer days just around the corner, Lemon Lemon, a new sparkling lemonade from Purchase, N.Y.-based PepsiCo Inc., is available in stores across the country, offering a refreshing way to enjoy the warmest months of the year. 

Gold Peak Tea, Feeding America partner to provide meals

Gold Peak Tea, a brand of Atlanta-based The Coca-Cola Co., and Feeding America, the nation’s largest domestic hunger-relief organization, are asking consumers to help provide more than 1 million meals to families in need.

Swire Coca-Cola finalizes refranchising from The Coca-Cola Co.

Swire Coca-Cola USA, Draper, Utah, announced the completion of refranchising of territories in Oregon from Atlanta-based The Coca-Cola Co. This refranchising includes the acquisition of four sales and distribution facilities and one production plant in the state. Swire Coca-Cola’s operation of the territories commenced April 29.

Mighty Leaf Tea launches super-premium brand

San Rafael, Calif.-based The Mighty Leaf Co., which specializes in artisan blends of whole leaf teas, herbs and fruits, launched Tea & Company, a super-premium brand of reserve lot whole leaf teas. 

Heineken brand releases COOLERPACK innovation

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says. 

Coca-Cola releases first quarter results

Atlanta-based The Coca-Cola Co. reported first quarter 2017 operating results. For the quarter, net revenues declined 11 percent to $9.1 billion.

Readers name their favorite new beverage of March

As consumers continue to look for products that tout no additives or preservatives, beverage-makers are responding to this demand.

The Kraft Heinz Co. launches Capri Sun Sport

Capri Sun, a brand of The Kraft Heinz Co., Pittsburg and Chicago, unveiled Capri Sun Sport. The new flavored water beverage was designed with kids in mind for their recreational or moderate activities. 

CBA releases 2016 sustainability report

Craft Brew Alliance Inc., Portland, Ore., released its fourth annual sustainability report. The report provides an in-depth look at the company’s accomplishments in three focus areas: carbon intensity, waste prevention and local community giving. 

Starbucks to provide 100 million coffee trees by 2025

Starbucks Coffee Co., Seattle, announced that it will ensure that 100 million healthy coffee trees get into the hands of coffee farmers that need them by 2025. 

Share a Coke campaign to return in May

Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.

Four Loko introduces line of spirits

Chicago-based Phusion Projects LLC, the maker of Four Loko, is releasing a new line of spirits: Four Loko Shots. This marks Four Loko's first foray into the liquor business, as the company continues to use innovation as a springboard for sustained growth, it says.

2017 Food Safety Summit expands
The 19th annual Food Safety Summit will offer new education sessions and features when it returns to the Donald E. Stephens Convention Center in Rosemont, Ill., May 8-11. An event for growers, processors, retailers, distributors, foodservice operators, regulators and academia, the Food Safety Summit is a solutions-based conference and expo designed to meet the educational and informational needs of the entire food industry, it says.

Participation expected to reach all-time high at drinktec
In September, drinktec 2017 expects to boast the biggest participation figures in its more than 60-year history, it says. Around 1,600 exhibitors are expected to take part in the “World´s Leading Trade Fair for the Beverage and Liquid Food Industry,” taking place from Sept. 11 to 15 in Munich.


Recent Updates