Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar.
As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.
Craft spirits specialist Samson & Surrey (S&S), Miami, announced a new national alignment with wholesale beverage distributor Breakthru Beverage Group, New York.
Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season.
Jack in the Box, San Diego, unveiled its new signature beverage: Jumpin’ Jack Splash.
Reyes Holdings LLC, Rosemont, Ill., announced that it has reached a new letter of intent with Atlanta-based The Coca-Cola Co. for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.
Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.
7UP, a brand of Plano, Texas-based Dr Pepper Snapple Group, announced its partnership with Trisha Yearwood, the three-time Grammy Award-winning country star, New York Times best-selling cookbook author and host of the Emmy-winning “Trisha's Southern Kitchen” on Food Network.
San Francisco-based Lithium Technologies released the “State of Social Engagement 2017,” its annual study that examines whether brands are using social to effectively engage with consumers.
In celebration of Coca-Cola Day (May 8) and during May’s Military Appreciation Month, Dollar General, Goodlettsville, Tenn., announced that it is teaming up with Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., on a new Share a Coke patriotic can series honoring service members, veterans and their families.
In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist.
Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., partnering with Grammy-nominated country music star Chris Young, announced the winner for its 2017 Folgers Jingle Contest.
This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.
SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.
With summer days just around the corner, Lemon Lemon, a new sparkling lemonade from Purchase, N.Y.-based PepsiCo Inc., is available in stores across the country, offering a refreshing way to enjoy the warmest months of the year.
Gold Peak Tea, a brand of Atlanta-based The Coca-Cola Co., and Feeding America, the nation’s largest domestic hunger-relief organization, are asking consumers to help provide more than 1 million meals to families in need.
Swire Coca-Cola USA, Draper, Utah, announced the completion of refranchising of territories in Oregon from Atlanta-based The Coca-Cola Co. This refranchising includes the acquisition of four sales and distribution facilities and one production plant in the state. Swire Coca-Cola’s operation of the territories commenced April 29.
San Rafael, Calif.-based The Mighty Leaf Co., which specializes in artisan blends of whole leaf teas, herbs and fruits, launched Tea & Company, a super-premium brand of reserve lot whole leaf teas.
Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says.
Atlanta-based The Coca-Cola Co. reported first quarter 2017 operating results. For the quarter, net revenues declined 11 percent to $9.1 billion.
As consumers continue to look for products that tout no additives or preservatives, beverage-makers are responding to this demand.
Capri Sun, a brand of The Kraft Heinz Co., Pittsburg and Chicago, unveiled Capri Sun Sport. The new flavored water beverage was designed with kids in mind for their recreational or moderate activities.
Craft Brew Alliance Inc., Portland, Ore., released its fourth annual sustainability report. The report provides an in-depth look at the company’s accomplishments in three focus areas: carbon intensity, waste prevention and local community giving.
Starbucks Coffee Co., Seattle, announced that it will ensure that 100 million healthy coffee trees get into the hands of coffee farmers that need them by 2025.
Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.
Chicago-based Phusion Projects LLC, the maker of Four Loko, is releasing a new line of spirits: Four Loko Shots. This marks Four Loko's first foray into the liquor business, as the company continues to use innovation as a springboard for sustained growth, it says.