Loading... Please wait...

Black Momma Beverage Industry

Living Essentials adds 5-hour TEA shots

Living Essentials LLC, Farmington Hills, Mich., released 5-hour TEA shots, a product line that's available in a Peach Tea flavor. 

Pepsi partners with country music star

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and singer/songwriter Dierks Bentley join together for the launch of Pepsi Generations new summer music campaign titled This Is the Pepsi.

Simply introduces new line of light beverages

Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., launched a new Simply Light line in four flavors: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry. “The new line of Simply Light beverages stays true to the delicious taste fans love, but with less sugar and fewer calories — it’s Simply, lightened up,” the company said in a statement.

Ocean Spray Cranberries Inc. names new president and CEO

Middleboro, Mass.-based Ocean Spray Cranberries Inc., announced that Bobby J. Chacko will serve as president and chief executive officer (CEO), following an unanimous vote from the board of directors, the company says.

Danone celebrates new name, B Corp Certification

Danone North America, White Plains, N.Y., announced it has achieved certification as the largest B Corp in the World, while also unveiling its new name.

Anheuser-Busch InBev commits to 2025 Sustainability Goals

Anheuser-Busch InBev (AB InBev), Leuven, Belgium, announced its commitment to 2025 sustainability goals focused on four areas: renewable electricity and carbon reduction, water stewardship, smart agriculture, and circular packaging.

Constellation Brands releases fiscal year, Q4 results for 2018

Constellation Brands Inc., Victor, N.Y., announced 2018 fiscal year and fourth quarter results for the period ending Feb. 28, 2018.

Authenticity, personalization resonate with Gen Z shoppers, IRI study finds

Chicago-based Information Resources Inc. (IRI) announced findings from two recent studies of the shopping attitudes and behaviors, along with the emotional drivers of Generation Z (aged 21 and under).

Original Dry returns for Strongbow Hard Cider

Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, is bringing back by popular demand Original Dry.

SodaStream takes a royal initiative

SodaStream International Ltd., Airport City, Israel, created limited-edition bottle “hats” to coincide with the celebration of the May 19 Royal couple’s wedding.

Sparkling Ice releases limited-edition Mystery Fruit Flavor

Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.

D.G. Yuengling’s new campaign highlights strength, hard work

D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling

US LRB market grows in volume, sales, BMC reports

The U.S. liquid refreshment beverage market grew again in 2017, with retail sales increasing about 3 percent and volume by around 2 percent, according to newly released preliminary data from Beverage Marketing Corporation (BMC), New York.

Absolut rolls out a new limited-edition bottle

Absolut, a brand of Paris-based Pernod Ricard, has unveiled its new summer, limited-edition bottle: Absolut America. 

Starbucks, Nestlé S.A. announce global alliance

Starbucks Corp., Seattle, will form a global coffee alliance with Nestlé S.A. to accelerate and grow the global reach of Starbucks brands in consumer packaged goods (CPG) and foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate the at-home and away-from-home coffee and related categories around the world, the company says.

Birra Moretti announces relaunch of Bocce Ball program

Birra Moretti, a brand of Five Points Trading Co., White Plains, N.Y.,, has teamed up with Bocce for the second year in a row. 

L.A. Libations shares its expertise with retailers, beverage-makers
As a start-up founded in 2009, El Segundo, Calif.-based L.A. Libations has shown through its insights and track record that the beverage brand creator and incubator is a captain in its own right.

Dunkin’ Donuts releases new COOLATTA flavors

Dunkin' Donuts, Canton, Mass., is reaching for the stars this summer with a cool, colorful new doughnut and COOLATTA beverage inspired by the cosmos. 

Bacardi completes acquisition of Patrón Spirits

Bacardi Ltd., Hamilton, Bermuda, completed the transaction that makes the family owned company the sole owner of Patrón Spirits International AG, Schaffhausen, Switzerland, and PATRÓN, its super-premium tequila brand. The transaction follows a successful relationship the two companies have had since Bacardi’s initial acquisition of a 30 percent minority stake in Patrón Spirits in 2008.

LIFEWTR, Frieze announce a creative deal

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.

Southern Glazer’s, Ste. Michelle expand agreement

Southern Glazer’s Wine & Spirits, Miami and Dallas, announced that it has expanded distribution agreements in the Pacific Northwest with Ste. Michelle Wine Estates, Woodinville, Wash.

Pernod Ricard, LOLIWARE create sustainable cocktail experience

To further complement its commitment to eliminate single-use, nonbiodegradable straws and stirrers from the beverage business, New York-based Pernod Ricard USA is collaborating with New York-based LOLIWARE and its co-founders Chelsea Briganti and Leigh Ann Tucker to reimagine the cocktail consumption experience through the use of the recently launched LOLISTRAW, a hypercompostable fully edible straw.

SONIC releases Cookie Jar Shakes

SONIC’s Drive-In, Oklahoma City, is blending creamy ice cream and decadent cookies into one shake. Part of SONIC’s Summer Nights event, guests can purchase SONIC’s new Cookie Jar Shakes for half-price after 8 p.m. every night, the company says.

Tropical SKI returns for summer

Chattanooga, Tenn.-based The Double Cola Co. announced the return of Tropical SKI, a carbonated soft drink (CSD) known for its bright blue color. The limited-edition flavor will return this month in select market in the Midwest and Southeast, including Indiana, Illinois, Missouri, Ohio and Kentucky.

Readers name their favorite new beverage of March

When you look at the U.S. spirits market, consumers continue to turn to the whiskey/bourbon segment in large numbers. It stands to reason that the readers of Beverage Industry also might be taken with the spirit segment.

IRI releases 2017 New Product Pacesetters

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2017 New Product Pacesetters report, the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success.

Stella Artois unveils new international campaign

Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter. 

Craft distillery celebrates 4/20

Humboldt Distillery, Humboldt County, Calif., is planning to celebrate 4/20 with cocktails using its cannabis-infused vodka Humboldt’s Finest. 

Nielsen CGA Announces Launch of Check-Level Data

Through their joint-venture, Nielsen, N.Y., and CGA Strategy, U.K., announced the launch of Check-Level Insights Pool (CLIP) data.

Tiger Beer details ‘uncaged’ campaign

As part of its latest campaign, Tiger Beer, a brand within White Plains, N.Y.-based HEINEKEN USA’s Five Points Trading Co., takes the idea of “uncaging” beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.


Recent Updates